Disney’s social network is expanding once again. Last week Disney Interactive announced the launch of Oh My Disney (OMD), a new blog where classic Disney stories are being adapted for a digital audience.
Fans can already connect with the Disney brand via social media sites like Twitter, Facebook, Instagram, Tumblr, and Pinterest. The OMD blog is a mix of old and new content, and Disney Interactive says readers can expect to see opportunities for fan participation on the site and more blog-specific video.
Emily Brandon, a social engagement specialist with The Walt Disney Company says the company always keeps the audience in mind when they’re designing social media experiences.
“We constantly monitor their response and fine-tune our strategy to give them more of what they love in unexpected ways,” Brandon says. “This approach has proven to deliver high audience participation.”
In addition to the launch of OMD, Disney has expanded the Disney blog network, redesigned the Disney Insider site, and created a “partner hub” for blogs including Disney Post, Disney Parks Blog, D23 and Babble at disney.blogs.com.