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Articles tagged with: disney marketing

Disney Corporate, Disney Movies »

[4 Mar 2012 | No Comment | ]
Disney to Team up with VisitScotland to Promote ‘Brave’

In preparation for the debut of Disney/Pixar’s new film Brave in countries around the world, Disney has joined up with Scottish tourism organization VisitScotland to help promote the film internationally. The partnership marks the first time that Disney has linked up with a country’s tourism organization on such a large scale.
Brave, which is set in the Scottish highlands, uses the voice talents of many Scottish performers, including Kelly Macdonald, Billy Connolly, Kevin McKidd and Craig Ferguson. As part of the research for the film, the Pixar team traveled to Scotland to gather inspiration …

Disney Corporate, Disney Parks, Featured »

[25 Sep 2010 | One Comment | ]
Disney Parks’ ‘big announcement’ is ‘Let the Memories Begin’ 2011 campaign

Disney Parks unveiled its 2011 marketing campaign this week. While many are excited about the concept, others expressed disappointed at how Disney Parks handled the announcement, or at the campaign itself. What’s your take?

Disney Corporate, Disney Media, Disney Movies, Disney Parks »

[9 Mar 2010 | One Comment | ]
Disney Restyles “Tangled” to Appeal To Boys

There’s been lots of talk recently about the changes being made to Disney’s computer-animated “Rapunzel” movie, including it’s title change to “Tangled.”
The LA Times thinks this is because Disney’s trying to ensure that the film doesn’t appear too “girly.”
Thanks to the relatively low box office return of The Princess and the Frog, and to counteract it’s princess-heavy stereotype, Disney’s stepping up its marketing to the male gender in its parks (Pirate’s League in Disney World), resorts (pirate rooms in Disney World), television (Disney XD), and, of course, movies.
The makeover of …