Happy New Year! Disney ushered in 2012 last night with a special announcement of what park guests can look forward to this February. To celebrate Leap Day 2012, Disney will hold “One More Disney Day” and keep the parks open for 24 hours straight.
From 6:00 AM on February 29, 2012 to 6:00 AM March 1, 2012, Walt Disney World’s Magic Kingdom Park and Disneyland Park will be open for park guests to celebrate their extra Disney day. Walt Disney Parks and Resorts chairman Tom Staggs says about the new announcement:
“We’re …

Let the Memories Begin!
When the campaign of the same name was announced last fall, it received a lukewarm response at best, from a community that expected a little more from an announcement that had been highly anticipated.  But guests got to see their first glimpse of the new show – and it is certainly spectacular.
In a high-tech experience that combines high-power projection systems mounted strategically around the castle, photos taken throughout the day by Disney Photopass professional photographers, and a musical score, guests’ memories come to life, as images displayed …

Disney Parks unveiled its 2011 marketing campaign this week. While many are excited about the concept, others expressed disappointed at how Disney Parks handled the announcement, or at the campaign itself. What’s your take?

Disney Parks just announced the theme for their new celebration starting in January 2011, “Let the Memories Begin.” What makes vacation memories so special & how do families make those memories? A recent survey conducted by Ypartnership, a travel service marketing firm headquartered in Orlando, Florida reveals some answers.
Two of the most persistent findings were that American & Canadian travelers prove to be big vacation planners & report to think back about family vacations often. The survey, conducted during the months of August and September of this year, also …

In the past Disney Park promotions have included random dream granting & family stays in luxurious themed suites, honoring birthdays with a free day in the parks, and rewarding volunteerism. Starting in January, Disney plans to pay homage to its guests by featuring family vacation memories in several different ways. The new promotion, “Let the Memories Begin,” will feature photos of families projected onto several park icons with the promotion’s new theme song as a backdrop. Families will also have the opportunity to submit photos & videos on-line for …