At this year’s San Diego Comic-Con, fans looking forward to Disney’s new movie “Tron: Legacy” were not disappointed. The movie, which debuts in theaters on December 17th, is so omnipresent at the convention this year that it has earned the nickname “Comic-Tron.” It was spotlighted yesterday at a Q & A panel with its creators and stars, where attendees were also treated to footage of the film and a premiere of its newest trailer. Yesterday night, however, brought a new surprise for fans as the action moved off-site to San Diego’s Gaslamp Quarter.
Enlisting the help of Pasadena marketing and media firm 42 Entertainment, Disney lured around 700 fans with a Twitter-based scavenger hunt to a recreation of the movie’s “Flynn’s Arcade,” where an elaborate walk-through attraction had been created. Fans were put inside the world of the newly released trailer, as they entered through the arcade and then moved through an office scene, where they were digitized by a laser. The final destination was a recreation of the film’s space-age nightclub, where fans were treated to a DJ and were able to mingle with actresses playing “Sirens” from the movie.
Among the many fans attending the event was 28-year-old Brian Nguyen from Orange, CA. The Wall Street Journal reports:
[Nguyen] completed the scavenger hunt and was elated to win a special pass to this year’s event. “It creates the hype that makes it so much fun to go to these conventions,” he says. “It’s got me excited about seeing the movie.”